Diary: Fashion rears ugly head for Kudos

Clients can be temperamental at times, but consumer PR shop Kudos was reminded that fashion PR can be a particularly volatile sector by Balmain Paris at last week's unveiling of its Innovations collection.

Having checked with both agency and client, stylist Howard Tong dared augment Balmain's suits with accessories from the likes of John Smedley, Duchamp, Etro and Gieves, but on the day of the show the client panicked, letting loose with a torrent of abuse, with Kudos MD Lindley Baptiste caught in the middle.

Of course, Balmain won, leaving Baptiste to reflect: 'You should commit every part of the brief to paper, especially with something as subjective as fashion.'

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