In London, the joy was rapturous. Even Santini's soon-to-be arch-nemesis, Arsenal's Arsene Wenger, welcomed the news. 'I am looking forward to the challenge of working against him' (skysports.com, 4 June).
The attraction was clear. For Santini, there was the challenge of reviving the near-relegation Spurs, a step into English league football 'the most exciting in the world' (Santini, Mirror, 3 June), and, at base level, job security. 'On one side, you have only vague words and on the other... attractive proposals' (guardian.co.uk, 4 June). For Spurs, Santini offered unquestionable talent to beat its long-term slump.
Publicly, the French Football Federation 'put on a brave face' (bbc.co.uk, 4 June), but privately there was fury over the timing of the 'Santini bomb' (L'Equipe, Evening Standard, 4 June).
Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow. www.echoresearch.com www.newsnow.co.uk