The magazine had a refresh in February so it's more a case of refining the look. It now has a slightly more modern design to appeal to people in their late 30s, early 40s who want to explore the essence of country living.
What country credentials do you have?
I think I embody a new generation of country home-owners. I've lived in London since my early 20s but have managed to buy a second home in the country where I escape and find a different way of living.
Is there anything new to say about country homes?
It's not just mahogany and twiddly curtains anymore. I've got a bungalow by the sea that is bright, fresh and modern and there's a whole generation who see country homes in a similar way. It's not just about expensive houses and it's not snobbish.
Where do your readers live?
The majority of readers would be country dwellers, but the new look is about broadening our readership.
Don't people just use the mag to dream?
It's an upmarket magazine but it's very much a broad readership. We've got readers who have it all and readers like me that want it all, and we try to cover all these people. It's a balance of aspirational and inspirational.
Celebrities have country mansions don't they?
Celebrities are not really our thing. We're very much about real people and their houses.
What role do PROs play?
We speak to PROs all time, particularly ones like Camron PR
that have a lot of homes clients. We actively promote relationships with agencies because they and their clients are experts in the field. We use their knowledge of the trends and possibilities to inform our readers.
Deadline: Three months