Public Sector: Burngreave bids to raise profile

Burngreave New Deal for Communities (BNDfC) has hired South Yorkshire-based HR Media to raise the profile of Burngreave as a place to live and work on a three-year contract following a competitive pitch.

Key responsibilities include managing a media relations campaign, producing marketing material and documents, and internal comms.

BNDfC is a ten-year Government funded programme run by chief executive John Clark, to regenerate an area of Sheffield to bring long-term improvements.

The appointment of an agency three years into its timetable is intended to bring a more structured approach to its PR, previously done in-house, according to HR Media.

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