Halpern scoops Dakota launch
Dakota, a new boutique-style budget hotel brand backed by millionaire Malmaison chain founder Ken McCulloch, has appointed Halpern in the run-up to the opening of its first hotel.
Halpern is handling press and PR for the Dakota chain, which will compete in the £80-per-night market.
Halpern’s immediate priority is organisation of the launch press conference for the first hotel, which is located in Nottinghamshire.
Halpern also has a broader consumer PR contract.
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