Halpern scoops Dakota launch

Dakota, a new boutique-style budget hotel brand backed by millionaire Malmaison chain founder Ken McCulloch, has appointed Halpern in the run-up to the opening of its first hotel.

Halpern is handling press and PR for the Dakota chain, which will compete in the £80-per-night market.

Halpern’s immediate priority is organisation of the launch press conference for the first hotel, which is located in Nottinghamshire.

Halpern also has a broader consumer PR contract.

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