Edelman secures Heinz US account

PITTSBURGH: HJ Heinz has selected Edelman as its agency of record for corporate and consumer PR, switching the account from long-time agency Ketchum.

In February, Ketchum became ConAgra Foods’s first agency of record (PRWeek, 13 February); ConAgra and Heinz are competitors in the US supermarket aisles.

Heinz had been talking to Edelman about expanding its role around the same time the Ketchum/ConAgra deal was disclosed, said Edelman US president Pam Talbot.

Edelman’s New York office will work on Heinz corporate comms while Chicago oversees product work.

In a separate move, Edelman will handle PR briefs for Heinz in Italy, Germany and Australia. Heinz will continue to work with other agencies for some products.

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