Govt seeks PR support for £80m local e-projects

The Government is on the hunt for a PR agency to promote its £80m Local E-Government National Projects, which aims to get essential public services online by 2005.

The initiative involves setting up online transactions such as council procurement and council tax payments, and is funded by the Office of the Deputy Prime Minister (ODPM).

The London Borough of Newham’s technical finance manager Martin Scarfe is acting as director of the initiative’s comms and marketing programme.

An ODPM spokeswoman said: ‘Many councils across the country are looking for some solutions [in approaching new technology], and these are projects to develop specific solutions that can be used across the country.’

A £600,000 media consulting services contract is up for grabs, which requires a comms plan, media relations, market research and the production of publications. A £3m event management contract is also out to tender, which requires over 100 separate events to be planned in 2004/05.

The initiative is supported by the Buy-IT Best Practice Group.

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