Oki to plug yacht race in B2B titles

Printing company Oki Systems is set to use a pre-race promotional tour for the 2005 European Challenge yacht race to highlight its UK marketing initiatives in trade media.

Journalists from Infoconomy and Director magazines will join the tour that begins on 18 June. Oki will use the event to publicise advice website www.askoki.co.uk and will plug its national roadshow that runs until mid-August in further B2B titles.

The sponsorship, scheduled for next summer, is Oki’s first pan-European marketing initiative.

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