It has charged Leeds-based consultancy The Public Affairs Company with communicating its concerns over the bill to government and peers. ‘The RLA would like to see technical changes which would make it more workable and strike the right balance,’ said agency director Geoffrey Lawler.
A key concern is the bill’s provision to remove an informal procedure whereby local housing authorities give landlords time to rectify problems before forcing them to do so. Under the bill, they would be obliged to correct faults immediately.
The RLA has also recruited Manchester-based consultancy Powell Communications as retained media relations agency to promote its image among tenants, landlords, local and central government, as well as the benefits of membership. These include access to training, an advice helpline and website, and free copies of a tenancy agreement developed with the Office of Fair Trading.
RLA chairman Alan Ward said: ‘The primary objective [of the campaign] is to elevate the social standing of landlords, who suffer a lot of negative press, and advocate professional standards.’