What the papers say: Spurs boss wins a warm welcome

Something of a footballing coup was revealed last week as Spurs announced the capture of French national coach Jacques Santini, just days before the start of Euro 2004. ‘Spurs chief has hit the Jacques-Pot’ (dailyrecord. co.uk, 4 June).

In London, the joy was rapturous. Even Santini’s soon-to-be arch-nemesis, Arsenal’s Arsene Wenger, welcomed the news. ‘I am looking forward to the challenge of working against him’ (skysports.com, 4 June).

The attraction was clear. For Santini, there was the challenge of reviving the near-relegation Spurs, a step into English league football ‘the most exciting in the world’ (Santini, Mirror, 3 June), and, at base level, job security. ‘On one side, you have only vague words and on the other… attractive proposals’ (guardian.co.uk, 4 June). For Spurs, Santini offered unquestionable talent to beat its long-term slump.

Publicly, the French Football Federation ‘put on a brave face’ (bbc.co.uk, 4 June), but privately there was fury over the timing of the ‘Santini bomb’ (L’Equipe, Evening Standard, 4 June).

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow. www.echoresearch.com www.newsnow.co.uk

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