MelCole to promote Olympic torch relay in India

New Delhi: MelCole Public Relations, an affiliate of Ketchum in India, is to promote the Athens 2004 Olympic Torch Relay event, to be held in Delhi this week. The event is co-hosted by the Dehi government and the India Olympic Association.

MelCole will work locally through content creation for two press conferences for Indian media. It will also co-ordinate with the events advanced press team to provide a global perspective on the torch flame in the country.

The Olympic flame embarked on the first leg of the international torch relay from Athens airport on June 2, heading to Sydney aboard a customised aircraft dubbed Zeus. Its journey will span 33 cities across 27 countries, returning to Greece on August 13.

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