The deal sees Propaganda take 90 per cent of Revolver’s shares, with the London agency’s founder and joint MD Martin Ballantine retaining ten per cent and becoming MD/creative director.
Propaganda, a 45-strong outfit founded in 1993, has clients such as Heinz, kitchen manufacturer Symphony and hair product brand ghd.
The agency, which projects a fee income for this year of £4.8m, has a four-strong consumer PR team and three corporate PROs.
Revolver, which has clients such as Ben & Jerry’s, Yahoo! and Stolichnaya, was founded in 1993 and has 14 staff. Its other joint MD, Simon Hesketh, becomes senior planner.
Propaganda MD Melanie Fitzpatrick said that plans included the creation of