Councils sold on comms success

Around two out of three local authorities now have written strategies for communicating with the media, compared with two in five two years ago, according to a report by Mori commissioned by the Local Government Association.

About three-quarters of members and senior officers view comms as a major strategic factor in building a successful council, says the report, which surveyed 236 local authorities.

LGA chief executive Sir Brian Briscoe said: ‘It is clear that councils are taking a professional approach to consulting and informing their local communities.’

Of the report, LGA head of press Gillian Enlund added: ‘It is a good idea for the local government community to have an idea on how it is doing in comms.’

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