The company’s new director of communications, Nicola Porter, has appointed Brodeur Worldwide to handle relations with UK technology analysts, run the firm’s UK PR programme and co-ordinate pan-European B2B PR agencies.
Brodeur business development director Nitin Mantri leads the account, which is understood to be worth up to £250,000 a year.
Weber Shandwick has held Colt’s UK account and the role of co-ordinating agencies across Europe since the end of 2002, when it took over from Burson-Marsteller (PRWeek, 19 September 2002).
Porter said she had decided to bring in Brodeur without a pitch. She joined Colt in January.
Porter had used Brodeur in her previous post at Cable &Wireless, where she said the agency had managed to ‘increase our level of coverage from 50 to 180 press cuttings a month’.
Brodeur will focus on building Colt’s profile as a supplier of tailor-made and managed telecoms services, Porter said. The company is keen to build a name for itself as a telecoms supplier in sectors such as finance.
Colt escaped liquidation in 2002 after the firm successfully resisted moves by US vulture fund Highberry to force the company into administration.
In April, Colt announced that it had increased its turnover by 11 per cent to £301m and its profits by 37 per cent to £46.5m.