Park Plaza Hotels to hire PR agency

Park Plaza Hotels Europe is on the verge of drafting in PR agency support to promote the Riverbank Park Plaza, touted as the largest central London hotel to be built afresh in 30 years.

UK-based agencies have pitched for an international PR account, with a decision on which to hire expected within a fortnight.

Park Plaza Hotels senior marketing manager Robert Henke said the PR brief was to ‘create a launch platform’ and to appeal to a ‘multicultural and international audience’.

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