Institute of Fundraising hires Wright to head PR

The Institute of Fundraising (IF) has hired Chartered Institute of Marketing head of marketing David Wright as its first marcoms director and is poised to put its entire PR account up for grabs.

Wright has a remit to revamp the institute’s comms strategy and will review Geronimo PR’s work for the organisation when he takes up the post in August.

The appointment comes as IF prepares to launch a major PR campaign promoting its self-regulation model of the fundraising sector to members and the press. It wants to persuade the UK’s 66,000 fundraising charities to sign up to the charter.

The role was created after a recent internal strategic review recommended that the IF should take a more structured approach to its comms and provide a clearer voice on fundraising issues in the media.

‘We are looking to implement a strong self-regulatory system for fundraising in order to drive up standards and to give us a platform to communicate the realities of fundraising,’ said CEO Lindsay Boswell.

‘There is a gap between public perceptions of fundraising and what actually takes place – it is not just about volunteers with tin cans,’ he added.

He said he expected Wright, who helped to develop a communications strategy in his previous post, to thrash out a comms offensive that will dramatically overhaul the ‘roots and branches’ of the IF and transform it into a ‘comms-driven’ organisation.

The institute’s campaign to lobby the Government on the Draft Charities Bill will also become Wright’s responsibility, as will IF’s membership strategy, marketing activities and publications such as its website.

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