BBC media push for Jakers! series

Parents of three to five-year-olds are to be the primary target of a PR push to launch the animated TV series Jakers! The Adventures of Piggly Winks, which airs on the BBC from September.

Owner Entara has appointed Shine Communications, which will use parenting and women’s press and national newspapers to launch the Emmy Award-winning animation.

A broadcast and licensing trade media campaign will raise its profile with potential publishing and home video partners. Shine will also look to attract affiliations.

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