Opinion: My best hire - Christina Bowman, AXA UK director of corporate comms, on the dynamic Maunie Catcheside

'Finding someone who understands the personal finance market, consumer marketing and with superb client handling skills was a tall order.

'When Maunie Catcheside arrived for interview it was obvious she had these qualities in spades. Starting as a part-time freelance, her creative talent and client calming were so outstanding that she was persuaded to start full time within the year.

'She can make insurance sexy, can find the hook on a mundane debt story that secures acres of media coverage and yet is cool and level-headed in crises.

'She is also fun - the higher the in-tray grew and the more the phone rang, the stronger her sense of humour came across.'

Maunie Catcheside is now associate director of corporate & financial services at Hill & Knowlton.

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