Cancer charity poaches Williams from The Sun

The Prostate Cancer Charity is set to launch a PA and communications offensive and has poached The Sun deputy health editor to front the campaign.

Kate Williams is to take up the beefed-up post of head of press relations and public affairs after two years at the UK’s biggest-selling daily tabloid.

The charity has been without a senior-level PRO since the departure of Katie Easter six months ago.

Charity chief executive John Neate revealed that Williams’s new role had been designed to spearhead a campaigning and public affairs drive.

‘The charity has been influential in bringing about a level of political and public awareness of prostate cancer, but we need to be engaged in more focused work with politicians who have influence in various areas,’ said Neate.

He added that the charity would press the Government for more detailed information on how it spends an annual £4.2m on prostate cancer research before the charity proposes specific targets for public spending.

Set up in 1996, the charity is the UK’s largest charity dedicated to prostate cancer, which kills around 10,000 men each year.

Williams joined The Sun in 2002 (PRWeek, 7 June 2002) after a year working as a special projects PR manager at the British Medical Association.

Her main task at the BMA was to raise the profile of doctors, which included putting together Pioneers In Patient Care, a BMA document designed to highlight the work of consultants on alternative methods of treating patients.

She will be replaced at The Sun by freelance journalist Jane Symons.

Williams previously worked as a reporter on trade titles BMA News and Nursing Standard.

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