Lexis PR grabs Sprite job

Coca-Cola GB has appointed Lexis PR, the agency it used for the disastrous launch of now-withdrawn water brand Dasani, to handle consumer PR for Sprite.

Lexis will promote the brand’s long-term links with urban sports and lifestyle, such as the Sprite Urban Games, which is now in its sixth year.

A national campaign will target the brand’s core target market of 16 to 24-year-olds.

Sprite was formerly promoted by Jackie Cooper PR, which ceased to work for Coke after what it described as a ‘creative and strategic breakdown’ in relations (PRWeek, 2 April).

Lexis reports to Sprite PR manager Judith Snyder, the Coke PRO at the helm of the Dasani recall. Lexis continues to promote Diet Coke.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in