The newly created six-figure brief will see Four join Firefly Communications on the company’s roster. Firefly will continue to handle B2B and trade PR.
Four will concentrate on three initiatives: Life Books laptops with a campaign called Get a Lifebook; a subscription service titled Connect to Air; and the Home Computing Range (HCR).
Connect to Air is a joint venture with Vodafone, offering laptops that connect to the internet without a landline or mobile phone. HCR is a government tax-break scheme to reward people who buy IT for homeworking.
Four partner Einir Williams said a major factor in securing the contract was Four consumer head Steve Gebbett, who worked with Fujitsu Siemens marketing director Nick Eades a decade ago when Gebbett was at Charles Barker and Eades was a client at IBM.