Tower Hamlets in transport push

The London Borough of Tower Hamlets is to run a travel awareness campaign featuring fictional band the Go Go Crew in a bid to boost kids’ use of public transport.

Good Going will target six to 11-year-olds with the band, designed to provide positive lifestyle role models.

Council campaign manager Lyndal Peters said: ‘We believe children will relate to the Go Go Crew and allow us to get key travel, transport and road safety messages across.’

The campaign will include a magazine and will also encourage kids to become ‘road safety officers’ at schools.

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