Brut readied for media relaunch

Lever Fabergé UK has relaunched men’s toiletries brand Brut after several years of marketing neglect and is set to reintroduce it to male-oriented media.

It has hired Strawberry PR to target 35 to 45-year-old men through men’s magazines and nationals by communicating its ‘retro cool’ image, said account manager Gemma Nokes.

The media comeback for the brand, which has boasted endorsements from Henry Cooper and Paul Gascoigne in the past, follows Ceuta Healthcare’s appointment as Brut’s UK distributor in January.

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