As part of its plan to take a more strategic approach to media relations, CMF has appointed EA Media Consultancy with a remit to raise the organisation’s profile by taking a proactive and responsive approach to relevant topics in the press.
The agency will target religious broadcast programmes, medical sections of national newspapers, Christian print media and mainstream news outlets in a bid to establish CMF spokespeople as media experts on issues of medical and religious controversy.
CMF doctors across the UK will also be given media training to provide regional media networks with a local angle.
‘The public are confused and ill-informed about issues relating to many “start of life” and “end of life” matters,’ said EA Media Consultancy account director Allen Moxham.
‘If they are better informed, they might support the halting of some of the
decisions being taken by policy-makers,’ he added.
CMF general secretary Peter Saunders said: ‘We hope to challenge the Government and the medical authorities to ensure that safer alternative treatments are considered.’
CMF has a membership of over 5,000 doctors in the UK.