Body Shop fills CSR role and boosts ethical offer

Global cosmetics chain The Body Shop has appointed Rikke Netterstrom as ethical policy manager to bolster its corporate responsibility efforts.

Netterstrom takes up the post on 24 May and will report to the head of the values department, Steve McIvor.

She takes responsibility for managing stakeholder reporting, developing ethical policies across a range of issues and managing the firm’s environmental performance.

The appointment of the company’s top CSR manager is crucial to The Body Shop, which markets itself on its ethical policies.

She replaces Nicky Amos, who left the post of head of corporate responsibility in April after 15 years at the company to join CSR consultancy Corporate Culture (PRWeek, 9 April).

Netterstrom was previously an adviser on corporate responsibility at Danish biotech company, Novozymes, where she has worked since 2001.

Prior to that, she worked as a socially responsible investment analyst at Global Risk Management Services (now Core Ratings) in London, and as a PA consultant.

The Body Shop has also appointed Christopher Davis in the newly created post of global campaigns manager. Davis joined The Body Shop at the end of April from the International Save the Children Alliance, where he was responsible for global marketing and corporate relations. He previously worked at Breakthrough Breast Cancer, developing awareness and fundraising campaigns.

As global campaigns manager, Davis is responsible for the development and implementation of community initiatives across all regions, including The Body Shop’s flagship campaign against domestic violence, ‘Stop Violence in the Home’.

He will also report to McIvor, who is a member of The Body Shop International executive team, and has been with the business for ten years.

The appointments come amid a brisk trading spell for the retailer, whose profits have risen steadily over the past two years and were up by over 70 per cent to £20.4m in the financial year 2002-2003.

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