Four Gritti Comms will take a majority stake in both agencies in a move designed to attract more clients who want combined services in areas such as the public sector, according to Four Communications partner Ray
Eglington.
The move will shift the two businesses under one roof in Leicester Square. They will continue to operate under their separate names and offer services independently.
Four Gritti chairman will be Chris O’Donoghue, chairman of Four Communications and a director at Gritti.
