Four Comms and Gritti join forces

Four Communications is joining forces with marketing and brand consultancy The Gritti Partnership to create a holding company.

Four Gritti Comms will take a majority stake in both agencies in a move designed to attract more clients who want combined services in areas such as the public sector, according to Four Communications partner Ray

Eglington.

The move will shift the two businesses under one roof in Leicester Square. They will continue to operate under their separate names and offer services independently.

Four Gritti chairman will be Chris O’Donoghue, chairman of Four Communications and a director at Gritti.

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