Hume, who is currently Ford of Europe corporate news manager, will join on 1 June, reporting to Jaguar and Land Rover director of comms and PA Stuart Dyble.
Jaguar and Land Rover are both owned by Ford Motor Company and share the same board of directors.
Hume’s brief covers maintaining relations with key local and national MPs on all issues that affect the premier car industry, such as taxation, safety and environmental concerns.
‘We are involved in the whole spectrum of legislation as it affects the premier car sector,’ said Cook.
The roles of government affairs manager Andrew McCall and corporate comms manager Kay Francis will remain unchanged. They will report to Hume. The government affairs role and Cook’s brief were developed and introduced only two years ago, said Cook. ‘We felt that Jaguar and Land Rover together merited a government affairs role,’ he added.
Hume has been in his post at Ford of Europe for six years. He worked for the firm from 1977 to 1982 as a reporter on its magazine Ford News, before leaving to work as a PR officer at Audi Volkswagen and then JCB, before rejoining Ford in 1986.
Hume said he would not be replaced through an external recruitment process: ‘The likely outcome is that my role will be integrated into our Cologne operations.’