VISITBRITAIN: UK tourism organisation VisitBritain is asking its
campaign partners to adopt its new brand by distributing a 40-page booklet, Enjoy. VisitBritain’s tourism partners include regional development agencies and tourist boards, destination management organisations and the travel trade, which are all being asked to adopt the core qualities of ‘real, fun and indulgent’, which VisitBritain said lie at the heart of the ‘Be yourself. Enjoy England’ brand.
DERBYSHIRE: Derbyshire County Council and the Shiny Side Up Partnership this week launched a six-month campaign to promote sensible motorcycle driving in the region and to ask other drivers to be aware of motorbikes. The ‘Think Bike and To Die For..?’ campaign sees the production of rear-window stickers and a video demonstrating good motorbike-riding skills.
LGA: Meeting the needs of rural people and thinking about what could potentially affect those who work and live in the countryside is vital for local authorities and is already prominent in a number of areas, a survey has revealed.
The report from the Local Government Association and Countryside Agency shows the benefits that this practice brings and highlights how ‘rural proofing’ needs to be embedded more widely in local authority communications planning and delivery.
WARRINGTON: Warrington Council has launched a campaign to encourage voters to use the district’s pilot postal voting scheme. Warrington is one of four regions in the UK to host a pilot and said that it hopes to top the nation’s average 23 per cent turnout. The month-long campaign started last week and features a helpline, information points in shopping centres, and a £10,000 advertising campaign.
APPOINTMENT: Morley College in West Yorkshire has lost its communications and marketing manager, David Humphries, to the Education Practice of Communications Management, where he has become a senior consultant.