The Cleft Lip & Palate Association (Clapa) is promoting contributions from celebrities such as Dame Judi Dench, Carol Vorderman and Martine McCutcheon as it bids to raise awareness of the conditions in the charity’s silver jubilee year.
PR activity for its first awareness week, from 24-29 May, will revolve around the slogan ‘Blow us a kiss’.
The charity asked female celebrities to select their favourite lipstick and kiss a postcard, while men were asked to send a criss-cross.
A ball, hosted by Vorderman, will be held at London’s Park Lane Hotel on 28 May, where the ‘kisses’ will be auctioned off.
Around 1,000 babies each year (one in every 700) are born in the UK with a cleft. Although there have been major advances in treatment, the condition can cause feeding and breathing problems.
Women’s titles are being targeted as part of media relations activity, with a focus on mothers-to-be. Freelance PRO Cherry Chappell, who is handling PR for Clapa, said she hoped that each Clapa branch will supply volunteer press officers to handle local-level media relations.
PR activity will also see events such as balloon races, sky-diving and fêtes.
A conference focused on cleft care across Europe will be held in London in September. Chappell is aiming to promote the event and its findings to the consumer and medical press.
For more details, contact Cherry Chappell on 020 7351 7545.
Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk