Binns & Co kicked off the campaign last week with the launch of St Helen’s chairman Tony Drury’s guide to Ofex, the market for unquoted and unlisted securities. Binns CEO Peter Binns is leading the account and reports to St Helen’s marketing director Lisa Campbell.
Campbell said that Binns was briefed predominantly to develop a relationship with the press but would also be involved with the firm’s relationship with investors.
‘This is completely new for us. We have a number of announcements to make over the coming months and so we needed help getting the good news out there,’ she said.
St Helen’s specialises in Ofex listings but also works on mergers and acquisitions, financial services and debt and equity funding.
Its most recent transaction of note was the listing of AJ Leisure, which raised around £600,000. AJ Leisure was the first firm to list on Ofex this year.