Greenwich starts learning initiative

The London Borough of Greenwich Council is promoting adult learning through Greenwich Learns, a campaign that launched this week.

Greenwich Learns aims to publicise education courses to locals. The campaign – on posters, postcards and leaflets, as well as in bus shelters and cinema ads – presents a series of half-statements designed to foster curiosity about how the message ends.

A freephone number and web address are provided to lead budding students to information about courses.

Design agency Monomo was employed to produce the images.

The campaign was launched to coincide with the national Adult Learners Week (15-21 May) and was created with the support of the Campaign For Learning and London West Training Services.

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