The move ends Bell Pottinger’s five-year hold on the account. WS will handle PR for the financial services division, while Lansons will manage comms around e-commerce initiatives.
The appointments have been made as part of a worldwide comms campaign to promote the Isle of Man as a leading centre for financial services and e-business ahead of its scrapping of corporation tax in 2006.
The treasury and the two agencies will work to promote to businesses and investors the benefits of using or locating to the Isle of Man.
WS’s London office will co-ordinate work across its global network of more than 120 offices in 65 countries.
A key focus will be to increase dialogue with national and international print and broadcast media.
Lansons will promote the island’s online capabilities and raise its profile as a centre for e-business, particularly targeting international corporate advisers, law firms and entrepreneurs.
The aim is to attract e-businesses to the island by underlining tax regimes set up to support inward investment and by promoting it as a place with complete broadband capability – and as one of the first areas to introduce 3G.
‘The Isle of Man has been establishing excellent credentials in recent years as a secure and highly competitive centre for international business,’ said Isle of Man treasury minister Allan Bell.
‘The next three years are going to be extremely important for the economic development of the island and it is imperative that we raise our game in promoting its positive reputation around the world,’ he added.