Despite Edelman European president and CEO David Brain and JCPR founder Robert Phillips both denying talks were even ongoing as recently as two weeks ago, the pair, together with Edelman global CEO Richard Edelman and JCPR co-founder Jackie Cooper, unveiled the deal last Thursday, as broken on prweek.com.
Cooper and Phillips expect to remain with the firm during an unusually long six-year earn-out.
Edelman said: ‘This deal completes us. We’ve never cracked consumer in the UK for the last 20 years.’
Phillips said: ‘They didn’t buy us to change us. They bought us because they liked the work we do.’
Explaining their earlier denials, both parties said a non-disclosure agreement meant they had ‘specific legal advice’ to deny talks were ongoing.
Meanwhile, O2 head of comms Glenn Manoff has scotched speculation that the firm is set to review JCPR’s contract. He said he was satisfied that work on O2’s consumer account would be kept separate from Edelman’s B2B work for Orange.