Nortel operations manager for EMEA marketing services Ben Atherton said Ogilvy was pitching against nine other shortlisted agencies for the account, whose value he said ran into ‘seven figures’.
Atherton added that the brief would involve handling Nortel’s relationship with trade and business press for all sections of the company’s business. The winning firm would also co-ordinate PR across the EMEA region, which Nortel divides into six sub-divisions: northern; southern; Iberia; France, Middle East and Africa; central and north-eastern.
The successful agency will report to Nortel EMEA marketing services leader David Silke.
Last month Nortel fired its president and CEO Frank Dunn, CFO Douglas Beatty and controller Michael Gollogly after conducting a review of its accounts. The firm is reviewing earnings for the past three years and has said that 2003 profits would be lower than previously announced.