HSA brings its PR offering in-house

Health plan provider HSA has taken its PR in-house ahead of a drive to boost its national profile and better promote its sponsorship of Blackburn Rovers Football Club.

HSA has ended a 12-month relationship with big:pr and recruited two PROs, taking the in-house team to five, in a restructure driven by group head of PR and communications Jeremy Chadwick.

Chadwick said he held discussions with PR agencies about a future contract potentially worth £150,000 a year, but found none ‘prepared to work on a clear results-measured basis’.

Further explaining the in-house switch, he said: ‘I believe that journalists need the one direct point of contact.’

Big:pr worked on promoting HSA’s sponsorship of Blackburn and the HSA’s rebrand from the Hospital Saving Association. HSA is now aiming to boost its profile in the national press and better promote its Blackburn link, said Chadwick.

Big:pr’s parent company big:group continues to handle HSA’s media buying.

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