Trippick, who replaces Mark Douglas as director of communications at the US giant’s UK arm, said he wanted to promote Lockheed’s diversification into fields other than its core fighter aircraft interests.
Trippick, a company stalwart, who joined Lockheed in 1993 and has held various roles within the five-strong communications team, said he also wanted to ‘consider the structure’ of the PR unit, which ‘may mean hiring externally’.
He said: ‘People associate us with aircraft but we also develop software’, pointing to Lockheed’s development of the Royal Mail’s SmartStamp online postage purchasing system for SMEs and the company’s ‘work to bring new technologies for fingerprint ID into the UK’.
Trippick, who reports to UK chief executive Ian Stopps, said he would target business editors with case studies to highlight Lockheed’s tech programmes.
But he acknowledged that a core PR function would continue to be the promotion of Lockheed’s role in the development of the next-generation Joint Strike Fighter aircraft and the Royal Navy’s Merlin helicopter programme.
Douglas, who left last month, was unavailable for comment as PRWeek went to press but is understood to have another job lined up.
Douglas joined Lockheed in January 2000 as the UK arm’s first director of communications (PRWeek, 28 January 2000) Headquartered in Bethesda, Maryland, Lockheed employs around 130,000 staff worldwide.