Playboy bids for Climax3 backing

Playboy TV has put business and consumer press initiatives behind the UK launch of its Climax3 adult channels on 17 May.

The two-pronged media campaign, being handled by Frank PR, aims to introduce Climax3 under the Playboy brand name through men’s magazines and tabloids.

The business and trade press initiative will aim to secure backing from marketing partners.

The consumer campaign will play on the rolling weekly themes of the three channels, and explain their interactivity with Playboy’s website.

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