Atos Origin head of marketing and strategy Roy Yaoz said the company needed to explain its capabilities following the acquisition, and wanted to act as thought-leader in the business press.
He said the campaign would cover media for its five main business areas – public sector, transport, medical services, telecoms and financial services.
Atos Origin, which has annual revenues of more than £3.3bn, has appointed Manning Selvage & Lee to handle PR in the UK, replacing
Firefly Communications and SchlumbergerSema’s agency Herald Communications.
Carrot Communications retains its global corporate PR account and its eight-year Olympics deal.