IT firm Atos Origin plans profile hike

B2B IT services firm Atos Origin is aiming to raise its profile in trade and business media to levels that reflect the company’s size following its January acquisition of SchlumbergerSema.

Atos Origin head of marketing and strategy Roy Yaoz said the company needed to explain its capabilities following the acquisition, and wanted to act as thought-leader in the business press.

He said the campaign would cover media for its five main business areas – public sector, transport, medical services, telecoms and financial services.

Atos Origin, which has annual revenues of more than £3.3bn, has appointed Manning Selvage & Lee to handle PR in the UK, replacing

Firefly Communications and SchlumbergerSema’s agency Herald Communications.

Carrot Communications retains its global corporate PR account and its eight-year Olympics deal.

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