H&K unveils PR plan for Nurofen

Hill & Knowlton this week unveiled the PR strategy behind the £13m promotional spend being lavished by Crookes Healthcare on its OTC Nurofen painkiller range.

The agency will promote activity including ‘regional training seminars’ in cities such as Manchester and Edinburgh as part of a Nurofen for Children nurse training programme, a joint-initiative with the Royal College of Nursing that was due to launch this week.

It will also be supported by ‘on-stand activity’ and regional media relations to promote its presence at the Baby Show at Birmingham’s NEC from 21-23 May.

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