Varian to boost European profile

California-based Varian Medical Systems, a maker of radiotherapy cancer treatments, is aiming to boost its profile across Europe.

Neil Madle has joined in the newly created role of European corporate comms and investor relations manager and plans to target the trade, national and lifestyle media to increase awareness of advances in radiation therapy techniques.

‘Radiation therapy treatments have developed enormously in recent years but many patients are still unaware of their effectiveness at treating many cancers,’ said Madle.

‘Whereas radiotherapy is seen as a well-established non-invasive method of treating cancer in the US, it’s only now gathering momentum in Europe,’ he added.

Crawley-based Madle, formerly international PR manager at IT firm Equiinet, said external PR support was a possibility for the future.

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