The campaign, which launched last week, targets children across the district to combat hate crimes.
The first part of the campaign involves a competition asking children to design posters, with tickets for rugby league matches as prizes. The work of all finalists will be exhibited in galleries and venues across the borough.
The council is also organising a series of events through the summer, including charity rugby games, and plans to launch a wider adult campaign later in the year.
The work complements a Merseyside Police drive to encourage people to report so-called hate crimes.