Press officer for strategy and planning Phil Scrivener said the council was concerned about the style of the county’s forthcoming 130,000-strong housing development, and that the campaign would target property developers to ensure the mass development showed good design practice.
The campaign launches at an event on 27 May at Kent County Hall with local speakers. It will involve a design competition backed up by a media relations drive.
Scrivener said: ‘It is showing developers the kind of thing we want to see via the award material so they do not just try to meet their targets and not think carefully about what they are building.’
The county has been chosen as the location for two of four major government national housing projects