While press officers at the council are staying tight-lipped about the proposals, set to be unveiled at the beginning of June, it is understood the team will be beefed up to fill seven vacancies created over the past few months.
Jackson took up her post in February and replaced John Brown – brother of Chancellor of the Exchequer Gordon Brown – who headed the PR and marketing team since the council’s creation in 1996.
The shake-up comes in the wake of the publication of a critical external review of the team’s service provision. The Clearview Report was published 18 months ago and compared the council’s comms function with other major local authorities, such as Bristol and Newcastle.
The report concluded that the team would benefit from further investment, should have its own events section and carry out a staffing review – the study undertaken by Jackson.
Council media manager Jim Clark said: ‘Some of the events were being carried out by other departments within their own marketing strategies and were not led by the centre. This was identified by Clearview, which recommended we take a more corporate approach.’
The events section was recently set up and is responsible for four of the team’s seven vacancies. It is understood that the team has been running short-staffed since before the Clearview inspection because Brown did not want to replace staff in the face of a further shake-up.