Awareness campaign close up: Asher fronts TV push for autism

Organisation The National Autistic Society Campaign Autism Awareness Week PR team In-house Date 17-24 May

Actress and author Jane Asher is to front a daily hour-long autism special on digital service The Community Channel as part of The National Autistic Society’s biggest PR effort yet for its annual Autism Awareness Week.

Asher, who is the NAS president, will also be doing a series of live radio interviews to promote the week.

The four-strong in-house PR team has also lined up features across a range of media, including GMTV Sunday Show, the Daily Express, Evening Standard Magazine, BBC Look North and Woman’s Own.

The theme for AAW this year is a case study called ‘A Place in Society’ and looks at the key transitional ages of 14,19,25 and 40, illustrating the challenges that people with autism face at these stages.

NAS’s PR for this year’s AAW is feature-based around real-life experiences of people with autism.

In what the PR team describe as an ‘event-heavy’ week, activities will include the unveiling of new patrons and a parliamentary reception by the All Party Parliamentary Group on Autism.

New patron this year, HRH the Countess of Wessex, will visit one of the society’s schools in Yorkshire, while its advocacy for education service will be launched with partner law firm Addleshaw Goddard in Leeds.

Asher is due to attend a special AAW performance at a NAS school in west London on 19 May – an event that should attract local media coverage. She will also open a performing arts sixth-form educational programme, creating photo and visual opportunities.

This year NAS is using PR to generate feature-based coverage because it wants to focus on the ‘real-life experiences of people with autism and their families’.

For more details contact Hetty Crist on 0207 903 3538.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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