Respiratory body hires first PR firm

The National Respiratory Training Centre (NRTC), an institution that provides healthcare professionals with training and education in respiratory and allergic diseases, has drafted in its first PR agency as it attempts to boost enrollment.

Packer Forbes Communications will act as a press office, in addition to providing ‘strategic counsel’, as the NRTC aims to raise awareness of its role among ‘key UK respiratory stakeholders’, according to NRTC chief executive Monica Fletcher.

The NRTC is an independent education and research institution that provides healthcare professionals in more than 40 countries with accredited education and training in respiratory and allergic diseases.

Half of all the UK’s practice nurses are NRTC trained, according to the body, whose students include practice nurses, GPs, pharmacists and respiratory technicians. Fletcher said: ‘Our wider role in research, lobbying, consultancy and international work is not so widely recognised.’

The NRTC has not formerly had a dedicated press office, with media enquiries being handled by Fletcher or one of four other directors, including director of comms Vaughan Pearson.

The NRTC secretariat is in Warwick but most training takes place in regional venues. An institution that fulfills a similar function to the NRTC are the Respiratory Education and Training Centres.

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