Opinion: My Best Hire - Sonia Davies

Debbie Hindle, BGB managing director, on the 'clear-thinking' Sonia Davies.

'I first met Sonia in 1994 when we were looking for a sharp, hard-hitting person who could handle crisis comms, consumer brand development and lobbying.

'Sonia had trained as a journalist and was looking for the right next step - she was perfect. A few months later, she was at BGB, calmly lobbying the Monopolies and Mergers Commission for Lunn Poly and analysing business trends for InterContinental Hotel Group.

She was never happier than when getting stuck into complicated campaigns and her clear thinking always went straight to the heart of any issues.

'Sonia loved the issues so much that she moved to work for Lunn Poly parent TUI in 1998.'

Sonia Davies is now communications director at TUI UK, which includes Thomson Holidays and Lunn Poly.

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