The new communications channel will link opinion-formers with the issues talked about by children through the charity’s 24-hour helpline.
The deal was set up following ChildLine’s comprehensive strategic review that was completed last year and identified a range of priorities, which covered all departments including communications.
The charity, which has spoken to more than one million children, aims to tap into the ‘unique’ information base and use it as a foundation on which to base its campaign work.
Other targets developed out of the review include raising new cash so that every call to the charity’s helpline – which receives around 4,000 a day – are answered. Currently just over half of callers get through on their first attempt.
Lobbying experts at the charity said the unspecified fee paid to ePolitix was
justified by its offering of a daily 7,000-strong subscription service that would hit around 4,000 parliament.uk addresses.
ChildLine director of comms and policy Natasha Finlayson said: ‘One of ChildLine’s main campaigning tools is the powerful collective voice of the children who call us.
‘This ePolitix site will enable ChildLine to communicate issues that children and young people bring to our attention and ensure that children’s voices are being heard,’ she added.