Armadillo snaps up Audax Comms

Birmingham-based agency Armadillo has bought Nottingham’s Audax Comms for an undisclosed sum.

Rosie Featherstone, who founded Audax in 1990, has stepped down as MD but will remain as a consultant.

Armadillo has installed its own management team of directors, Catherine Connan and Mark Triggs, who will oversee 15 Nottingham-based staff.

Audax clients include hard landscaping firm Bradstone and heating and ventilation firm BSS Group.

Connan said there were ‘no plans in the foreseeable future’ to end the Audax brand, adding: ‘We will continue to trade as Armadillo in the Birmingham area and Audax in Nottingham where they are recognised names.’

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