The historical site, a branch of the Imperial War Museum, appointed Burson-Marsteller to conduct the campaign following a three-way pitch. The account is understood to be worth £135,000 and will be reviewed in March next year.
B-M will promote the 60th anniversary of D-Day celebrations taking place at the Cabinet War Rooms next month and will conduct a UK-wide media relations campaign to raise the profile of Winston Churchill, covering national, regional, trade, consumer and specialist media, with a London focus.
The agency also has a remit to create a ‘new visual identity’ for the Cabinet War Rooms, which will be linked to PR stunts and events. B-M MD Mark Rollinson and director of brands and integrated marketing Suzie Warner head the account.