Annalise Coady joined the 20-strong Herald London office this week after leaving enterprise software company Vignette, where she has spent the past two years as corporate communications director for EMEA.
Coady replaces Stephanie Macleod, who joined the agency’s parent firm Fleishman-Hillard as head of technology clients in February (PRWeek, 20 February).
After a handover period with Coady, Herald chairman Paul Mathieu is to take a part-time consultative role at the agency he founded in 1988 and sold to F-H in 2001.
‘It’s 16 years to the month since I started Herald,’ said Mathieu. ‘The best decision I made was to sell to F-H. I’ll enjoy watching from a distance as [the new management team] takes the agency to new heights.’
Before Vignette, Coady was an associate director at Brands2Life for about a year. She has also worked at Paragon Golin/Harris and the then Shandwick.
Coady, who left Vignette in March, reports to group UK MD Kevin Bell.
Herald has clients including computer games firm Eidos, consumer giant LG Electronics and accountancy software firm Longview.